SIZE-UP & POSITIONING PHASE
We're here to guide you through these crucial questions on your path to innovation and growth:
- What are the current global & local trends that support the timing of my idea?
- Who are the people feeling the identified pain? How large are they? What does value mean to them?
- How are they currently receiving that value today?
Our Role in Unlocking Your Potential to Scale
Market & Industry Assessment
Understand the size of the need and demand for the value to be delivered through our market research & intelligence services.
Customer Discovery
Identify potential customers and figure out what their pain points are; how best they would like those needs met; what sub-segment of customers feel and understand the pain the most.
Competitive Analysis
Understand the products, services and sales tactics, strengths and weaknesses of your competitors to define your competitive edge that delivers the most impact.
Value Proposition Mapping
Differentiate your company and/or its specific product or service in the marketplace and among a target market or target audience by delivering value that meets real pain points.